TRISHA ARORA
SENIOR PRODUCT MANAGER
01 about
Trisha Arora is a strategic product manager with a proven track record of driving consumer acquisition, retention, and growth. She bridges the gap from vision to market, navigating uncertainties with an agile PM approach and commitment to the product lifecycle. With a passion for building products that solve real problems, Trisha takes both a user-centric and data-driven approach to drive efficient resolutions and create a best-in-class user experience. Throughout her career, Trisha has led both consumer-facing and backend product work streams, emphasizing customer experience, loyalty, and lifetime value.
02 experience
Senior Product Manager // New Stand April 2023 - Present
Remote
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Owned vision-to-launch strategy and execution of a B2B2C employee app (New Stand Connect) boosting team connection and culture by turning recognition and engagement into a daily, gamified habit in both iOS and Android
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Developed a parallel CMS Dashboard system empowering B2B admins with real-time engagement metrics and predictive analytics, enabling data-driven decisions to optimize the app's impact and gather employee sentiment
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Pioneered a fully automated eCommerce and delivery flow (New Stand Drops) for a B2B2C Gifting program, from ideation and architecture to launch to streamline New Stand’s gifting operations, with 4.8 stars in customer satisfaction
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Boosted development team efficiency by 165% with improved Agile/Scrum processes, resulting in faster product iteration and time-to-market
Senior Product Manager // Lantern Oct 2021 - Jan 2023
Boston, MA/Remote
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Led Lantern’s end-to-end consumer funnel for both Web and iOS roadmaps, driving $5M in revenue for 2022
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Identified targeted opportunities based on key business drivers and OKRs to devise product ideas aligned with strategic objectives by following the “Create, Test, Learn, Iterate” philosophy
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Managed a pod of 5 FE, BE, and iOS engineers and UX/UI designers to develop features from inception to implementation
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Launched the iOS app resulting in 500 downloads in 3 months
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Built out geo-located pages with localized content, driving a 35% increase in organic search channel growth
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Initiated a new customer journey with the Discovery Guide quiz to help consumers find products tailored to their needs and to use the data to develop a personalized recommendation engine, demystifying and destigmatizing the product
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Developed a narrative-driven Homepage with a componentized design to enable Marketing to own the new customer-related KPIs and content
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Updated the customer journey by recreating the gateway landing page for Lantern users via product shelves and educational content based on consumer behavior data, resulting in a 5% increase in product view rate in 1 month
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Maintained open lines of communication across departments (Engineering, Creative, Analytics, Marketing, Brand, and Operations) to deliver tangible outcomes, align business goals with day-to-day operations, increase knowledge transfer, and encourage skill growth for maximum efficiency
Manager, Digital Product Management // Digitas Feb 2018 - Oct 2021
Boston, MA
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Led product feature and roadmap development for Fortune 500 eCommerce CPG and Financial clients (Goodyear, Koala - Australia, Bank of America) in a mobile-first and B2C environment
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Spearheaded prioritization and backlog management while making appropriate high-judgment trade-offs between features and speed-to-launch and managed several development teams ranging from 7 to 33 developers
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Transformed client Agile/Scrum processes and directed product and technical strategy for design, front-end, content management, back-end, eCommerce, API Gateway, and CI/CD pipeline swimlanes
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Piloted vendor evaluation, recommendation, and implementation requirements for a Machine Learning NLP Enterprise Search platform to synthesize internal data insights and guide marketing strategy
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Launched an eCommerce digital experience integrated within a traditional retail market from 0 to 1 for a 2020 Effie Award-Winning project in both Brand Experience and Category/Aisle Evolution
Business Systems Analyst II // Epsilon July 2016 - Feb 2018
Boston, MA
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Implemented HCP CRM campaigns for 8+ pharmaceutical brands on a large-scale multichannel marketing database solution
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Utilized A/B testing strategies and analyzed campaign response rates to recommend the best campaign and mailing strategies
Software Engineering Intern // NGP VAN June 2015 - Aug 2015
Washington D.C.
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Worked as a Full Stack Software Engineer doing both front-end and back-end development
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Developed email web application product features in C#, AngularJS, Javascript, and HTML5/CSS on Microsoft Visual Studio with an Agile/Scrum team
03 skills
Product: Product Strategy, New Product Rollout, Roadmap Planning, Customer Journey Mapping, User Experience, Consumer Products, e-Commerce, RICE Prioritization Framework
Data Analysis: SQL, Snowflake, A/B Testing, Customer Segmentation, User Behavior Targeting, and Traffic Analysis
Technical: Technical Solution Design, API Documentation, Agile/Scrum, Jira, XML, HTML5/CSS
04 education
Wesleyan University
B.A. Computer Science and Mathematics
2012-2016
Middletown, CT
Courses: Data Science, Probability, Design of Programming Languages, Software Engineering, Artificial Intelligence
Product Management Certification
General Assembly, Boston, MA, Fall 2019